Interview the People Who Matter.
Become the One Who Does.
The Spotlight Series is the simplest way to become the name in your market. You sit down with the people who could send you business. We turn every conversation into an episode on your website, clips on your social, and a reason for the whole market to see you as the host. You hit record. We do everything else.
- 150+ episodes produced
- Never missed a week
- 5-year clients
- Posted within 5 business days
Trusted by
Your best clients came from a referral. Here's how to get 48 more of those relationships a year.
Think about where your best clients came from. Not an ad. A person. Somebody who knew you, trusted you and sent them your way. Every professional has a list of people like that in their market: the attorney who sends the advisor, the realtor who sends the builder, the physician who sends the specialist. Chet Holmes called it the Dream 100.
Most owners never get a reason to sit down with those people. The Spotlight Series is the reason. "I'm doing a series on the people doing great work in our area. I'd love to feature you." Nobody says no to that. And for 25 minutes, you're the host, they're the guest, and the relationship starts on the right footing.
Then we go to work. The episode goes on your website. The clips go on your social. A small ad puts it in front of the local market and the guest's audience. The guest shares it. Your name shows up next to the names people already trust.
How It Works
01
Build your Dream 100
We give you the worksheet and a 45-minute session. You leave with the list of people who could send you business and the invite script that gets a yes.
02
We set you up
Show name, intro and outro, thumbnail and clip templates, a Spotlight page on your website, and a recording link that works from your office or over the web.
03
You record
Twenty to thirty minutes with your guest. Our question guide keeps it easy. Upload the file and you're done.
04
We produce
Full edit, three captioned clips, the episode posted on your site, the clips posted to your social with captions, and a small targeted ad behind each one. Posted within 5 business days, every time.
05
The guest shares it
We send them the thank-you and the share assets. Their audience meets you. Your market sees you with them. Repeat two to four times a month.
What's in the
Spotlight Series
- Dream 100 worksheet and planning session
- Show branding: name, intro, outro, thumbnail and clip templates
- A Spotlight page on your website
- A recording link and question guide
- Full edit of every episode
- Three captioned clips per episode, formatted for Instagram, Facebook, LinkedIn and TikTok
- Posting to your accounts, captions written
- A small targeted ad on every episode
- The guest follow-up kit
- A monthly numbers report
Two cadences. Starter: two episodes a month. Standard: four episodes a month.
This is for you if
- Your best business comes from people who refer you
- You can name 20 people in your market who could send you work, and you'd like a reason to sit down with them
- You want a presence online without becoming a content creator
- You'd rather be the host than the guest
We've been the team behind a show for 150 episodes.
Bible Caddie, founded by PGA Tour players, has published every week without a miss. We built the system. They had the conversations. The Spotlight Series is that system, sized for a local professional.
Today a series. In six months, a show.
After six months you'll have a library of conversations, a guest list that doubles as a referral network, and an audience that expects to hear from you. That's when the Spotlight Series becomes the Signature Show, and you're already the host everyone knows.
Be the host.
Book a 20-minute Brand Call. Bring the names of three people who could send you business. We'll show you what the first three episodes look like.